When Republicans talk about improving their “brand” – they don’t mean changing or concealing their principles so they can be more palatable to certain constituencies that don’t traditionally vote Republican. They mean doing a better job reaching out and explaining their principles to those constituencies.
Democrats, on the other hand, get by through stealth – their “how can we fool them today?” M/O. The reason they have to rely on phony “War on Women”, class warfare, race-baiting tactics, is because when they tell the truth about their agenda, they are rejected. That can lead to uncomfortable moments on the campaign trail when the media actually does their job and holds them accountable.
Keep in mind as you watch this, that these guys were the Democrats’ A team.
Hat tip: White House Dossier