RE: The President’s “Longstanding Disapproval Of The Use Of His Image For Commercial Purposes”

So Benetton, an overpriced clothing company, decided it wanted to draw attention to its struggling business by using images of famous people kissing each other in what Keith Koffler calls its “I’M NOT GOING TO BE IGNORED advertising campaign.”

Here’s Benetton’s poster of Barack Obama locking lips with Hugo Chavez.

Although grossing people out seems like an odd  way to attract business, it would appear that no laws have been broken.

But the White House has weighed  in with this terse statement:

“The White House has a long-standing policy disapproving of the use of the president’s name and likeness for commercial purposes,” deputy press secretary Eric Schultz said in a statement. Schultz, according to Politico, declined to say if the White House would take action.


By longstanding policy, does he mean, since the time Benetton used the President’s likeness to make Pharaoh Obama look ridiculous?

If someone can point to me instances where this “long-standing policy disapproving of the use of the president’s name and likeness for commercial purposes” has ever manifested itself, before now, I’d much appreciate it.

Because Nice Deb remembers well how throughout the years of 2008 and 2009, the President’s likeness was used on a whole array of commercial products – to the point where it was frankly creepy and obscene, and I don’t remember the President saying boo about it.

Remember Obama perfume, for instance?

I remember it well because I started a category, Obama Cult Products, back in 2008, and I tracked each and every bizarre and disturbing new item that would appear on the market. I found the cult of personality nature of these products unseemly and kept wondering   when  the candidate and then the President would finally say, “enough!”

Especially in the cases where his likeness was actually used on American flags, and waved in honor of his inauguration.

In September of 2009, I finally exclaimed, Why Doesn’t The President Put A Stop To This?

Here’s what I wrote at the time:

The United States Flag Code provision 176 (g): “The flag should never have placed upon it, nor on any part of it, nor attached to it any mark, insignia, letter, word, figure, design, picture, or drawing of any nature.

At some point, wouldn’t you expect the President of the United States step up and say that this gross breech of flag etiquette in his honor should stop? He may not be able to stop entrepreneurs from making a buck off of his image, but he can certainly discourage the practice. He loves to give speeches, doesn’t he? And hasn’t he been dubbed the “Omnipresent President” because of his tendency to involve himself  in every day minutia? How hard would it be for Obama to get one of his media toadies to ask him about this, so he can take the opportunity to express his distaste for these flag desecrations?

Jill Sprik at The American Thinker listed this as one of the Top 20 Things Obama Doesn’t Say:

7. Stop already with all forms of ‘cult of personality’ behavior.  I am a public servant, just like all those who have served before and all who will come after my term is complete.  It’s not about me, it’s about the country.

Perhaps he could surprise us all, and say something like that?

To the best of my recollection – it never happened. So I’m calling BS on Eric Schultz, who – after all – hasn’t been with the White House all that long. He was hired in May of this year to do damage control handle press matters related to the U.S. Department of Justice and investigations held by the House Oversight Committee Chairman Darrell Issa (R-CA).

He’s the charmer who “screamed and cussed” at Sharyl Attkisson for “not being reasonable” in her reportage, unlike most of the lapdog media.

Too bad there’s no “longstanding policy of disapproval” in the Obama White House for bullying, trollish media flacks.

Linked by Weasel Zippers, thanks!



10 thoughts on “RE: The President’s “Longstanding Disapproval Of The Use Of His Image For Commercial Purposes”

  1. White House policy is no more than Barack Obama’s personal wishes. It has been Obama’s practice to declare offical White House photographd, i.e govermment property, off-limits for political use. It has been my practice to ignore Obama’s desire.

    Even Obama lacks the authority to copyright puplic property.


  2. I understand that legally, his hands are tied, but he could have used the bully pulpit that comes with being POTUS, to discourage the use of his likeness on American flags, at least, and to my knowledge it was never done. And there were a lot of us paying attention and wondering when it would happen.

    But he had no interest in interfering the cult of personality thing he had going for himself in those days. It fit into the Obamamessiah narrative he was fostering. He still feeds off of the hero worship many of his “fans” still have for him, but it’s not nearly as intense as it used to be.


  3. obama would have to have respect for the US flag before he would object to that.
    Since he doesn’t give a damn about our flag or our country, he said/did nothing.
    My contempt for him is off the scale and beyond description.


  4. Maybe he doesn’t like this Benetton commercial because is bringing back up the persistent rumors of Obama being gay or bi.


  5. Bush used to say what a great country where we can all disagree – when they disparaged, mocked, ridiculed him in every way. That only encouraged it, but at the same time he was right. President Food Stamps needs a new title for his foreign policy. They gave Scipio the title after he stopped Hannibal, Scipio Africanus (killer of the Africans), Obama has earned the title:
    Obamus Americanus = killer of the Americans.


  6. Pingback: Obama: Wear A T-Shirt With Me On It, And I Will Deign To Call On You | Seven Kilns Of Enshiu

  7. Pingback: Champion News | Obama: Wear A T-Shirt With Me On It, And I Will Deign To Call On You

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